The rebranding of Huggies is the rebirth of an icon that honors the past while looking to a digital future — from brand to mobile and from packaging to digital shelf. It only takes one step, you're one click away from getting guaranteed results! Each letter had a barely visible black outline. The biggest changes come from the new logo and the new, smaller, monogram icon. In general, the inscription looked harmoniously on different backgrounds. However, the color has become brighter and lighter. Great brands are bound to great brand design. In turn, the letters have become smoother and thicker. According to their own words:. The latest redesign has seen the company revert to the format it came up within Interestingly, the release of products under this name began only ten years after its creation. Here you can see that they have changed from hexagons originally used since to round shapes — evoking associations with other brands like baby food jars or medicine bottles. Want us to build a great brand for you? Let us help you with the best solutions for your business.
Regarding the user interface design , you can now select Huggies diapers by clicking them once on your screen: If you click on the pack once, it will play an animation showing how fast babies go through diapers while changing their diapers multiple times during one day. The presented brand is considered one of the largest manufacturers of diapers in the world. The familiar weighty and bold wordmark was given more balance and symmetry in its spacing and rounded edges. Visual recognition of the brand is at a high level. This change was made to help the brand stand out and to support the baby themes on which Huggies products are based. You just need to fix the little things that makes a great brand design perfect. It is created by bold letters executed in a double outline using blue and sky blue.
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In general, the inscription looked harmoniously on different backgrounds. It retains the geometric elements and proportions of the traditional monogram — most importantly keeping the same 3-D effect which has been slimmed down a bit in this new iteration and applying it to vertical and horizontal axes. Table of Contents Toggle The new Huggies logo Huggies color system Great brand design: logo redesign and corrections User interface design Conclusion on Huggies rebranding. The new visual identity includes some additions like animations and the addition of 3 new fonts for the brand:. The logo looks welcoming and friendly, evoking care and warmth. Because, at the end of the day, more secure babies mean more secure parents. It is the most famous diaper company in the world. The crossbar provides a shape for an interesting embrace between the stalks that signifies a hug. It was a red word inscription consisting of capital letters. It only takes one step, you're one click away from getting guaranteed results! At the same time, the next redesign led to the fact that the red version became the main one. Great brands are bound to great brand design. At this stage, two variants of the color palette were used: red-white and blue-white. However, the color has become brighter and lighter.
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- The new branding is a major overhaul of the Huggies brand.
- At this stage, two variants of the color palette were used: red-white and blue-white.
- The most common packaging used is a heart-shaped emblem with a thick white outline and white lettering.
Great brands are bound to great brand design. Huggies is redesigning its brand image starting with a new visual identity design for The new visual identity includes some additions like animations and the addition of 3 new fonts for the brand:. The rebranding was made by UK design company Droga5. According to their own words:. For half a century, Huggies has been a category leader and baby care icon, familiar in cultures around the world. To make Huggies more meaningful to parents around the world, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience. Huggies is helping babies — and by extension, parents — navigate the unknowns of babyhood. From the moment parents give birth, the whole world is a giant unknown. But the same is true for their babies. Both need a little extra reassurance to feel secure as they grow. Because, at the end of the day, more secure babies mean more secure parents. The primary color is red, with Peach acting as secondary color, which provides a soft contrast to the red color and the black typography. This change was made to help the brand stand out and to support the baby themes on which Huggies products are based. The logo is also in a slightly different position and forms an arc instead of a straight line, as well as having some shadow added in order to better fit with its new positioning. It retains the geometric elements and proportions of the traditional monogram — most importantly keeping the same 3-D effect which has been slimmed down a bit in this new iteration and applying it to vertical and horizontal axes.
Huggies Logo PNG, huggies logo. Designers created the Huggies logo based on the concept of this brand. The logo is a combination of opposites: softness and austerity, orderliness, and chaos. Each new redesign huggies logo a new style to the wordmark and made it more attractive. Visual recognition of the brand is at a high level.
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At the same time, the space between the characters has become more tangible. Huggies is an American company founded in and huggies logo owned by Kimberly-Clark.
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